Microcopies:Β What is it?

Microcopies are small but direct snippets of text which are strategically placed through user interfaces, websites, mobile apps and physical products.

Purpose

Their main purpose is to fuel a better user experience by delivering clear and meaningful information to users in concise way.
Microcopies aim to, guide users, provide instructions, prompt their next action and based on their action give feedback back to user.

Despite their small size, microcopies play a crucial role in shaping user interaction, perception, and overall satisfaction with a product or service.

What does it look like?

These copies appear as button labels, error messages, tooltips, onboarding instructions, confirmation messages, or any other text element within a digital platform. (including this text as well)

They are crafted with precision, aiming to be informative, engaging, and aligned with the brand's tone and purpose.
Effective microcopies can guide users smoothly through a process, alleviate confusion, encourage action, and ultimately contribute to a positive user experience.

Microcopies:Β What is it?

Microcopies are small but direct snippets of text which are strategically placed through user interfaces, websites, mobile apps and physical products.

Purpose

Their main purpose is to fuel a better user experience by delivering clear and meaningful information to users in concise way.
Microcopies aim to, guide users, provide instructions, prompt their next action and based on their action give feedback back to user.

Despite their small size, microcopies play a crucial role in shaping user interaction, perception, and overall satisfaction with a product or service.

Shape & Form

These copies appear as button labels, error messages, tooltips, onboarding instructions, confirmation messages, or any other text element within a digital platform.

They are crafted with precision, aiming to be informative, engaging, and aligned with the brand's tone and purpose.
Effective microcopies can guide users smoothly through a process, alleviate confusion, encourage action, and ultimately contribute to a positive user experience.

About Microcopy Archive

This free ultimate design writing reference tool is specifically built for Product Designer, UI/UX Designers, Copywriters.

‍
It is an open-source database which contains snapshots from products from a variety of genres and platforms and how they are using microcopies in various contexts.
To make it truly community-owned, it also hosts collection of interesting design copies shared by various users, which you can use in your own projects.
You can filter copies based on various categories and see what makes sense to you.

Best of all the whole archive is regularly updated with newer products and is completely free and is devoid of advertisements, popups and other modern web bloat.

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Promotion
Information
Help
Instruction
CTA
Confirmation
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Showing 02 Copies

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

First name is invalid, make sure it is in correct format

Error

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Imported item 106

Your credit card has expired. Please update your card information with your bank and try again.

Alert

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Generic - Alert

Don't miss out on our limited-time offer - join now and get 10% off your membership.

CTA

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Health Sector - CTA Microcopy

The event you are trying to access is already completed

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Imported item 172

Looks like we hit a roadblock. The page you are trying to access can't be found.

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Imported item 47

Your pension has been transferred. The funds will be deposited into your new account within 24 hours.

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Generic - Success

Get in on the action! Join our gaming league and compete with other skilled players from around the world.

CTA

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e-Sports - CTA

Track your spending: Stay on top of your finances by tracking your spending in real time.

Promotion

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Generic - Promotion

The event you are trying to access is already completed

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Imported item 209

Show off your gaming prowess - share your achievements. πŸ†

Promotion

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Generic - Promotion

...Sorry about that! Would you like to resume what you were doing? Let us help you!

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Imported item 45

Conquer Boss Battles βš”οΈ

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Generic - Heading

Clean up at Aisle @ Home Yes you heard it right! No more aisle watching because, we are delivering your groceries at your doorstep.

Promotion

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Imported item 236

Please enter a valid e-mail to continue

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Imported item 146

Upgrade your arsenal πŸ’ͺ now and dominate the battlefield!

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Generic - Alert

This account is already active. Try logging in

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Imported item 201

Become a Gaming Legend πŸ…

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Achievement unlocked! 🌟 You're reaching new heights.

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You can start by inviting candidates individually

Information

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Generic - Information

Fantastic! You have successfully unlocked a new achievement. Keep pushing your limits and unlocking more milestones!

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e-Sports - Success

Something unexpected happened! But let's go back to where we were?

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Imported item 19

Confirmed! Your account has been successfully upgraded to a premium membership. Enjoy exclusive benefits and privileges.

Confirmation

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e-Sports - Confirmation

Attention: Your session is about to expire. Save your work before time runs out.

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Imported item 109

Please contact your bank for more information about this transaction.

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Generic - Alert

If you didn’t mean to set your password, just ignore this email.

Information

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Imported item 129

Please be mindful of other members and maintain proper social distancing while in the gym.

Alert

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Health Sector - Alert Microcopy

First name is invalid, make sure it is in correct format

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Imported item 177

Get Ready for Epic Battles βš”οΈ

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Generic - Heading

Nothing to see! Please share this event with candidates, or you can select a different event from dropdown above

Instruction

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Generic Empty

Confirmed! You have successfully joined the team for the upcoming match. Good luck in your gaming endeavors!

Confirmation

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e-Sports - Confirmation

Bravo! Your subscription has been successfully renewed and your access has been restored.

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Imported item 149

Your account information has been updated. Thank you for keeping your information up to date.

Confirmation

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Health Sector - Confirmation Microcopy

Legendary moment! 🌠 You've made history.

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Generic - Success

Shall we try again? with different E-mail ID perhaps.

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Imported item 30

Find Your Gaming Squad πŸ‘«

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Generic - Heading

Game file corrupted. πŸ“ Reinstall the game to fix the issue.

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Generic - Error

Opt in for our new delivery services that brings the same Walmart experience directly at your home...for a small fee!

Information

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Imported item 60

I think we messed up! But luckily we remembered where you were last time!

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Imported item 92

404: Page Not Found. We couldn't find the page you were looking for. Please check the URL or use the navigation to find what you're searching for.

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Imported item 44

Nourish Your Body, Fuel Your Life: Experience the Power of Healthy Eating!

Promotion

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Imported item 223

Smart, simple online accounting software for small business.

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Imported item 84

Upgrade your gear and dominate the leaderboards! πŸ†

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Generic - Promotion

Verification of 2 password fields failed.

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Imported item 55

The possibilities are endless with Metaverse solutions. Whether you're in gaming, retail, or hospitality, we can help you create a world of opportunities.

Promotion

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Social Media - Promotion Prompt

Discover In-Game Rewards 🎁

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Candidate details cannot be modified during an ongoing task

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Imported item 26

Skip the checkout queue. And get groceries straight to your address per month!

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Imported item 239

Great job! Your workout for the day is complete. Keep up the good work!

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Imported item 213

Alert: New skins available 🎨 – personalize your gaming experience! πŸ§‘β€πŸŽ¨

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Generic - Alert

Error: Problem in setting this event’s date/time. Please refresh to try again

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Generic - Error

Start by adding tasks! You can add multiple tasks by selecting from the Task Library

Information

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Generic - Information

Follow a healthy sleep schedule by going to bed and waking up at the same time every day.

Instructional

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Health Sector - Instructional Microcopy

The page you are trying to reach has disappeared into the digital abyss. Please try another page.

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Imported item 103

Reminder: proper form is essential to avoid injury during exercise. Please ask a trainer for assistance if needed.

Alert

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Health Sector - Alert Microcopy

Become a member today and enjoy unlimited access to our gym and facilities.

CTA

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Health Sector - CTA Microcopy

Error: Your request could not be completed. Please try again later.

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Imported item 88

Hey there, down here πŸ‘‹ Want to hear something cool?

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Imported item 125

You made the list… here is your 10% coupon

Information

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Imported item 242

Explore Your Creative Side with Our Library of Royalty-Free Music and Sound Effects

Information

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Imported item 147

Congratulations! You have won the match and earned the title of the champion. Well done!

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e-Sports - Success

See all the latest buildups, match recaps, and live match analysis from our experts. All of this, just a click away.

Promotion

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Imported item 216

Look out for an e-mail from us to verify and activate your account

Success

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Imported item 74

Success! Your registration for the tournament has been confirmed. Get ready to compete and showcase your skills!

Success

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e-Sports - Success

Something unexpected happened! And we cannot resume your last session. We are extremely sorry about that!

Error

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Imported item 219

Reminder: it's important to stay hydrated during your workout. Please bring a water bottle with you.

Alert

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Health Sector - Alert Microcopy

Play, Win, Repeat πŸ”„

Heading

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Generic - Heading

Error: The username or password you entered is incorrect. Please double-check your credentials and try again.

Error

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e-Sports - Error

Success! πŸŽ‰ You've completed the quest.

Success

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Generic - Success

Invited candidates cannot be modified during an active event

Error

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Imported item 108

The link is already expired. Please request a new one to continue

Error

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Imported item 66

It's not you, It's us! Let us help you resume your work without any delay

Alert

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Imported item 112

FREE DELIVERY! Well not exactly, but we are delivering groceries each month for monthly fee of $1

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Imported item 56

Nothing to see! Go add some Tasks or Events, and we will provide you with quick glance on the Dashboard

Instruction

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Generic Empty

Your membership has been successfully upgraded. Enjoy your access to premium amenities.

Confirmation

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Health Sector - Confirmation Microcopy

Book a consultation with a personal trainer today and get 50% off your first session.

CTA

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Health Sector - CTA Microcopy

Account not verified. πŸ“§ Verify your email to continue.

Error

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Generic - Error

For creation of Interviews and Group Discussions, you will be redirected towards Interview Platform. Would you like to continue with the action?

Alert

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Generic - Alert

Stay safe online: Remember to report any suspicious activity. πŸ›‘οΈ

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Generic - Alert

Reminder: Your subscription is about to expire. Renew your subscription to continue accessing the service.

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Imported item 9

You will receive an email to confirm your decision.

Information

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Imported item 111

Tough day at work? Let us take care of your sports updates! All of the sports essentials a grownup needs to keep their support is just a click away.

Promotion

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Imported item 168

Attention, gamers! Double XP weekend is here - level up faster! πŸš€

Promotion

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Generic - Promotion

Your personal training session has been scheduled. Our trainer will be in touch to confirm details.

Confirmation

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Health Sector - Confirmation Microcopy

Get started on your fitness journey today - sign up now and receive a free fitness assessment.

CTA

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Health Sector - CTA Microcopy

Access denied. 🚫 Make sure you have the necessary permissions.

Error

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Generic - Error

Shall we try again? with different E-mail ID perhaps.

Error

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Imported item 52

Information provided on this section will not be saved if you navigate back without saving. Do you still want to continue?

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Generic - Error

Please make sure the Start and/or End date are in the correct format

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Imported item 136

Step into the future with our Metaverse solutions. Learn how we can help your business thrive in the digital world.

Promotion

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Social Media - Promotion Prompt

The page you are looking for seems to have taken a coffee break. Please try another page.

Alert

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Imported item 113

Nothing to see! As soon as some tasks are available for scheduling, we will showcase it here

Instruction

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Generic Empty

The class you selected is already full. Please choose another class or try again later.

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Health Sector - Error Microcopy

Join our gaming community and connect with fellow players worldwide. 🌐

Promotion

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Generic - Promotion

The event you are trying to access does not exist

Alert

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Imported item 190

Find deals: Find deals on products and services that you're interested in.

Promotion

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Generic - Promotion

Opt in for our new delivery services that brings the same Walmart experience directly at your home...for a small fee!

Promotion

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Imported item 206

Your fitness assessment has been completed. Our trainer will provide you with a personalized workout plan.

Confirmation

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Health Sector - Confirmation Microcopy

Get ready to level up! πŸš€ New challenges and rewards are just a click away.

Alert

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Generic - Alert

Nice to see you again!

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Imported item 164

Are you sure you want to remove the selected task? 
All the data defined in the task, will be removed as well.

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Generic - Alert

Microcopies:Β How to write

In this section, I am gonna share some quick tips, exercises to undertake and ofcourse, some great copywriters and products with better microcopies to follow for inspirations.

Quick Tips

Microcopies are important in any type of product. But writing these small & direct snippets of text requires certain steps to follow.
Here I have shared few tips that allowed me to write better copies for the products that I've designed.

Error Messages Matter

Craft helpful and empathetic error messages that guide users on how to fix the issue or provide clear next steps.

Remove Friction

Simplify the language and eliminate jargon or unnecessary words that could confuse or deter users.

Visual Hierarchy

Use formatting techniques like bolding, bullet points, or color to draw attention to crucial information.

Know Your Audience

Understand who you're writing for; tailor your microcopy to their needs, tone, and preferences.

Highlight Benefits

Focus on how your product or service solves a problem or fulfills a need for the user.

Optimize for Mobile

Given limited space on mobile screens, ensure your microcopy is concise and impactful, yet informative.

Contextual Relevance

Ensure your microcopy aligns with the user's current context or stage in their journey to make it more impactful.

A/B Testing

Experiment with different wording or phrasing to identify what resonates best with your audience.

Review and Refine

Regularly review and refine your microcopies based on user feedback and analytics to improve their effectiveness.

Be Consistent

Maintain a consistent tone and style across all microcopies for coherence and brand recognition.

Emphasize Value

Communicate the value proposition succinctly. Highlight what makes your product or service unique.

Test and Iterate

Continuously test different versions of microcopy to see what resonates best with your audience.

Create Urgency (when appropriate)

Use phrases like "Limited time offer" or "Act now" to prompt immediate action without being overly pushy.

Empathy and Tone

Infuse empathy into your microcopies, showing understanding and support for users' challenges or needs. Tone should match the brand voice.

Personalization

Tailor microcopies where possible to reflect the user's preferences or past interactions to enhance engagement.

CTAs (Calls to Action)

Ensure your CTAs are clear, concise, and compelling, prompting users to take the desired action.

Anticipate User Questions

Address potential concerns or questions users might have proactively in your microcopy.

Clarity is Key

Keep it concise and crystal clear. Use simple language that's easily understood.

Use Action-Oriented Language

Encourage users to take action with verbs that prompt them to engage (e.g., "Discover," "Get Started," "Learn More").

Accessibility

Make sure your microcopy is accessible to everyone, considering different reading levels and potential language barriers.

Tools to use

Important tools every aspiring copywriter needs to know to start writing micorcopies

Pen/Pencil

Empathy

Cultural Sensitivity

Figma

Top Copywriters to follow

Important tools every aspiring copywriter needs to know to start writing micorcopies

Yuval Keshtcher

Creator / UX Writing Hub

Madhumay Sinha

Gojek
About Microcopy Archive

This free ultimate design writing reference tool is specifically built for Product Designer, UI/UX Designers, Copywriters.
‍
It is an open-source database which contains snapshots from products from a variety of genres and platforms and how they are using microcopies in various contexts.

To make it truly community-owned, it also hosts collection of interesting design copies shared by various users, which you can use in your own projects.
You can filter copies based on various categories and see what makes sense to you.

Best of all the whole archive is regularly updated with newer products and is completely free and is devoid of advertisements, popups and other modern web bloat.

Got something to contribute?

Used some product lately with interesting design copies or, have you written any interesting copies to be shared with our community.
Use the button on right to contribute and help me build this archive.

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