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Microcopies are small but direct snippets of text which are strategically placed through user interfaces, websites, mobile apps and physical products.
Their main purpose is to fuel a better user experience by delivering clear and meaningful information to users in concise way.
Microcopies aim to, guide users, provide instructions, prompt their next action and based on their action give feedback back to user.
Despite their small size, microcopies play a crucial role in shaping user interaction, perception, and overall satisfaction with a product or service.
These copies appear as button labels, error messages, tooltips, onboarding instructions, confirmation messages, or any other text element within a digital platform.
They are crafted with precision, aiming to be informative, engaging, and aligned with the brand's tone and purpose.
Effective microcopies can guide users smoothly through a process, alleviate confusion, encourage action, and ultimately contribute to a positive user experience.
This free ultimate design writing reference tool is specifically built for Product Designer, UI/UX Designers, Copywriters.
It is an open-source database which contains snapshots from products from a variety of genres and platforms and how they are using microcopies in various contexts.
To make it truly community-owned, it also hosts collection of interesting design copies shared by various users, which you can use in your own projects.
You can filter copies based on various categories and see what makes sense to you.
Best of all the whole archive is regularly updated with newer products and is completely free and is devoid of advertisements, popups and other modern web bloat.
Transform Your Technology: Experience the Next Level of IT Solutions
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Imported item 57
Network timeout. ⌛ Retry or check your network settings.
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But Wait… There’s More!
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Imported item 39
Confirmed! Your account has been successfully upgraded to a premium membership. Enjoy exclusive benefits and privileges.
Confirmation
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e-Sports - Confirmation
Upgrade your gaming arsenal! Shop now for the latest gaming gear and accessories to level up your gameplay.
CTA
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e-Sports - CTA
Double XP weekend is live! 🌆 Time to grind and level up! 🔝
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Mission complete! 🚁 You're a hero.
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Oops! It looks like we can't proceed without proper authorization. Please make sure you have the necessary permissions and try again.
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Imported item 118
Time for a gaming spree! Enjoy discounts on select items. 💸
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Success! 🎉 You've completed the quest.
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Well played! 🙌 You've outsmarted your opponents.
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Success! Your tournament registration has been confirmed. Get ready to show off your gaming skills!
Confirmation
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e-Sports - Confirmation
Enhance Your Gaming Experience with Our Wide Selection of High-Quality PC and Console Games
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Imported item 171
Ready to level up your gaming experience? Register for our exclusive gaming community and unlock a world of opportunities.
CTA
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e-Sports - CTA
The username and password don’t match.
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Imported item 163
Don't miss out on the future of digital engagement. Our Metaverse solutions offer a seamless, immersive experience for your customers
Promotion
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Social Media - Promotion Prompt
Alert: The system has detected a potential security threat. Please update your password.
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Imported item 198
This e-mail is already connected to an account. Try logging in
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Imported item 3
Error: Something went unexpectedly. Please refresh to continue
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Generic Error
New password cannot be the same as the previous one. Please try with a different password
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Legendary moment! 🌠 You've made history.
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Elevate your gaming experience with our premium subscriptions. 💎
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Unfortunately it's us, we are unable to recover your last session!
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Imported item 210
This is not what we intended or expected. So can we take a step back and try again?
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Imported item 86
Error: Something went unexpectedly. Please refresh to continue
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Get alerts: Receive alerts when you're nearing your spending limits or when you've made a large purchase.
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Generic - Promotion
Great news! Your score has been submitted successfully. Keep up the good work and aim for the top of the leaderboard!
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e-Sports - Success
Level up achieved! 🚀 Your skills are unmatched.
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Success story! 📖 Share your achievements.
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Tough day at work? Let us take care of your sports updates! All of the sports essentials a grownup needs to keep their support is just a click away.
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Imported item 168
Your credit card has expired. Please update your card information with your bank and try again.
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For some reason, we couldn't load 😓
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Imported item 81
Warning: Your account has been flagged for suspicious activity. Please contact our support team for further assistance.
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e-Sports - Alert
Play Anytime, Anywhere 🌐
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Your payment has been processed. Thank you for choosing us as your gym.
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Health Sector - Confirmation Microcopy
Welcome 👋 Enter your email to continue.
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Imported item 75
Please consult with a healthcare professional before starting any new exercise program.
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Health Sector - Alert Microcopy
High score alert! 📈 You're setting records.
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Looks like we hit a roadblock. The page you are trying to access can't be found.
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Imported item 47
Ready to win big? Participate in our gaming tournaments. 🏅
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404 Error: Page Not Found. It looks like the page you're trying to reach is no longer here or never existed in the first place. Try using the navigation or search bar to find what you're looking for.
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Imported item 135
Unlock Rare In-Game Items 💎
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Bravo! Your subscription has been successfully renewed and your access has been restored.
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Imported item 149
Your details should include your exact name.
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Imported item 32
Play, Win, Repeat 🔄
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See all the latest buildups, match recaps, and live match analysis from our experts. All of this, just a click away.
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Imported item 13
The event you are trying to access is already completed
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Imported item 38
Error 404: Game not found. 🎮 Please double-check the game name and try again.
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Generic - Error
Alert: New skins available 🎨 – personalize your gaming experience! 🧑🎨
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Generic - Alert
Flight to Delhi has been cancelled Due to the bad weather, your next flight has been cancelled. You can opt for another flight, if available.
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Imported item 138
Error: Incompatible device. 📱 Check system requirements and hardware.
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Generic - Error
Fantastic! You have successfully unlocked a new achievement. Keep pushing your limits and unlocking more milestones!
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e-Sports - Success
The link is already expired. Please request a new one to continue
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Imported item 66
Ready to take your business to the next level? Our Metaverse solutions offer a cutting-edge approach to digital engagement. Let us help you stand out.
Promotion
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Social Media - Promotion Prompt
Your membership has been successfully upgraded. Enjoy your access to premium amenities.
Confirmation
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Health Sector - Confirmation Microcopy
Fret not! We gotchu! All the latest development in FIFA Worldcup 2022 is just a click away!
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Imported item 31
Passwords must contain at least eight characters, including at least 1 letter and 1 number.
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Imported item 254
Whoops! That’s not right! 👀 This is not what we intended or expected. So can we take a step back and try again?
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Imported item 142
Hmm, looks like we typed someone else's E-mail ID...
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Imported item 76
Nourish Your Body, Fuel Your Mind: Discover the Power of Healthy Eating
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Imported item 211
Get Ready for Epic Battles ⚔️
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Transaction successful. Your funds have been transferred.
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Step into the future with our Metaverse solutions. Learn how we can help your business thrive in the digital world.
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Social Media - Promotion Prompt
This action will take you to a different application. Would you like to continue with the action?
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Stay connected with fellow gamers 🎮 – join our community chat! 💬
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Your personal training session has been scheduled. Our trainer will be in touch to confirm details.
Confirmation
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Health Sector - Confirmation Microcopy
Ready for a challenge? Check out our latest tournament 🏆 details.
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Error: In-app purchase unavailable at the moment. 💸
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Information provided on this section will not be saved if you navigate back without saving. Do you still want to continue?
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You can either view active events, or get started with a new event
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You don’t have authority to access this task type
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Nothing to see! You can reset the applied filters or add new tasks to get started
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Avoid unnecessary lines! And let us help you deliver groceries to you! Directly!
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Masterful move! 🤩 Your strategy paid off.
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Streamline Your Business Operations: Empower Your Technology with Cutting-Edge Solutions
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Dive into Action-Packed Adventures 🌴
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Stay in the loop with our gaming news and updates. 📰
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Please add and define atleast one task to continue
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Imported item 221
The username and password don’t match.
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Please enter a valid name details to continue
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Imported item 36
Look out for an e-mail from us with instructions on how to reset your password!
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Error 404! Last session not found! Due to technical issues, we are unable to resume where you were. But we do autosave, so that's something?
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Awesome! You have successfully joined the match. Prepare to battle it out and show your gaming prowess!
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e-Sports - Success
IT'S THE END OF THE WORLD....well perhaps not, just an incorrect E-mail ID.
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Imported item 62
Take a virtual tour of our facility to see our state-of-the-art equipment and amenities.
Instructional
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Health Sector - Instructional Microcopy
Outstanding performance! 💪 You're a gaming legend.
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Something unexpected happened! But let's go back to where we were?
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Imported item 54
E-mail is invalid, make sure it is in correct format
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Imported item 153
Payment declined. 💳 Please use a different payment method.
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Get the Latest Gaming News 📰
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Create from scratch! Build a custom event based on your use-case
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Schedule Task! Please select the task type and schedule/align assessors with candidates mentioned below
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Fantastic! Your reservation has been confirmed and your tickets have been issued.
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Imported item 133
Alert: Server maintenance scheduled for tomorrow. Expect brief downtime during the maintenance window. Thank you for your understanding.
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e-Sports - Alert
Great! Your profile has been created.
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Imported item 87
Excellent work! Your file has been uploaded and is ready for sharing.
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Imported item 238
Congratulations! Your payment has been successfully processed. You are now officially registered for the tournament.
Confirmation
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e-Sports - Confirmation
Show off your gaming prowess - share your achievements. 🏆
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Start by adding tasks! You can add multiple tasks by selecting from the Task Library
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Error: Authentication timeout. ⌛ Re-login to continue.
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In this section, I am gonna share some quick tips, exercises to undertake and ofcourse, some great copywriters and products with better microcopies to follow for inspirations.
Microcopies are important in any type of product. But writing these small & direct snippets of text requires certain steps to follow.
Here I have shared few tips that allowed me to write better copies for the products that I've designed.
Personalization
Tailor microcopies where possible to reflect the user's preferences or past interactions to enhance engagement.
Emphasize Value
Communicate the value proposition succinctly. Highlight what makes your product or service unique.
A/B Testing
Experiment with different wording or phrasing to identify what resonates best with your audience.
Be Consistent
Maintain a consistent tone and style across all microcopies for coherence and brand recognition.
Clarity is Key
Keep it concise and crystal clear. Use simple language that's easily understood.
Remove Friction
Simplify the language and eliminate jargon or unnecessary words that could confuse or deter users.
Contextual Relevance
Ensure your microcopy aligns with the user's current context or stage in their journey to make it more impactful.
Error Messages Matter
Craft helpful and empathetic error messages that guide users on how to fix the issue or provide clear next steps.
Use Action-Oriented Language
Encourage users to take action with verbs that prompt them to engage (e.g., "Discover," "Get Started," "Learn More").
Test and Iterate
Continuously test different versions of microcopy to see what resonates best with your audience.
Optimize for Mobile
Given limited space on mobile screens, ensure your microcopy is concise and impactful, yet informative.
CTAs (Calls to Action)
Ensure your CTAs are clear, concise, and compelling, prompting users to take the desired action.
Create Urgency (when appropriate)
Use phrases like "Limited time offer" or "Act now" to prompt immediate action without being overly pushy.
Visual Hierarchy
Use formatting techniques like bolding, bullet points, or color to draw attention to crucial information.
Empathy and Tone
Infuse empathy into your microcopies, showing understanding and support for users' challenges or needs. Tone should match the brand voice.
Anticipate User Questions
Address potential concerns or questions users might have proactively in your microcopy.
Review and Refine
Regularly review and refine your microcopies based on user feedback and analytics to improve their effectiveness.
Highlight Benefits
Focus on how your product or service solves a problem or fulfills a need for the user.
Know Your Audience
Understand who you're writing for; tailor your microcopy to their needs, tone, and preferences.
Accessibility
Make sure your microcopy is accessible to everyone, considering different reading levels and potential language barriers.
Important tools every aspiring copywriter needs to know to start writing micorcopies
Pen/Pencil
Empathy
Cultural Sensitivity
Figma
Important tools every aspiring copywriter needs to know to start writing micorcopies
Yuval Keshtcher
Creator / UX Writing Hub
Madhumay Sinha
Gojek
Here are few exercises that should get you started with copywriting
