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Microcopies are small but direct snippets of text which are strategically placed through user interfaces, websites, mobile apps and physical products.
Their main purpose is to fuel a better user experience by delivering clear and meaningful information to users in concise way.
Microcopies aim to, guide users, provide instructions, prompt their next action and based on their action give feedback back to user.
Despite their small size, microcopies play a crucial role in shaping user interaction, perception, and overall satisfaction with a product or service.
These copies appear as button labels, error messages, tooltips, onboarding instructions, confirmation messages, or any other text element within a digital platform.
They are crafted with precision, aiming to be informative, engaging, and aligned with the brand's tone and purpose.
Effective microcopies can guide users smoothly through a process, alleviate confusion, encourage action, and ultimately contribute to a positive user experience.
This free ultimate design writing reference tool is specifically built for Product Designer, UI/UX Designers, Copywriters.
It is an open-source database which contains snapshots from products from a variety of genres and platforms and how they are using microcopies in various contexts.
To make it truly community-owned, it also hosts collection of interesting design copies shared by various users, which you can use in your own projects.
You can filter copies based on various categories and see what makes sense to you.
Best of all the whole archive is regularly updated with newer products and is completely free and is devoid of advertisements, popups and other modern web bloat.
This is not what we intended or expected. So can we take a step back and try again?
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Imported item 179
Warning: Your account is low on funds. Please top up your balance to continue participating in upcoming tournaments.
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e-Sports - Alert
Please enter a valid e-mail to continue
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Imported item 225
Clean up at Aisle @ Home Yes you heard it right! No more aisle watching because, we are delivering your groceries at your doorstep.
Promotion
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Register now for our upcoming fitness challenge and take your training to the next level.
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Health Sector - CTA Microcopy
Access denied. 🚫 Make sure you have the necessary permissions.
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Upcoming Flight cancelled! ...hmm, we should've seen it coming! Let's divide tasks between us! We'll book alternative flight for you with better seats, and You rest at our Corporate lounge!
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Imported item 226
See all the latest buildups, match recaps, and live match analysis from our experts. All of this, just a click away.
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Please enter a valid end date
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Success! Your team has been registered for the tournament. Gather your teammates and get ready to conquer the competition.
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e-Sports - Success
Great job! Your workout for the day is complete. Keep up the good work!
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Imported item 213
Payment failed. 💳 Review payment details and try again.
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Success! Your registration for the tournament has been confirmed. Get ready to compete and showcase your skills!
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e-Sports - Success
The event you are trying to access is already completed
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Imported item 209
Let’s take a night off from baby talks! And channel that energy into supporting <Team>. All the latest updates, scores and much more, just a click away.
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Want to shop, just not in public? You got it! Use our mobile app and get your groceries at your doorstep in a blaze!
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Join Our Thriving Gaming Community 🌐
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Dont worry! We autosave! But cannot resume your last session, so you can choose to open last autosave or read about file recovery.
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Imported item 40
FREE DELIVERY! Well not exactly, but we are delivering groceries each month for monthly fee of $1
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If you didn’t mean to set your password, just ignore this email.
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Imported item 129
Conquer Boss Battles ⚔️
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Streamline Your Business Operations with Our All-in-One CRM and Invoicing Solution
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Elevate your brand with our Metaverse solutions. From virtual events to immersive experiences, we've got you covered.
Promotion
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Social Media - Promotion Prompt
Book a consultation with a personal trainer today and get 50% off your first session.
CTA
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Health Sector - CTA Microcopy
Unable to load game data. 🔄 Refresh the page to continue.
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Alert: The tournament rules have been updated. Make sure to review the changes before competing to avoid any disqualifications.
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e-Sports - Alert
Success is yours! 💫 Enjoy your winnings.
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Exclusive In-App Content 🎮
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Your class reservation has been confirmed. We'll see you in class!
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Health Sector - Confirmation Microcopy
Experience High-Quality Graphics 🌟
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Hmm, that doesn’t sound right? Wanna try again?
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Imported item 240
Your fitness assessment has been completed. Our trainer will provide you with a personalized workout plan.
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Health Sector - Confirmation Microcopy
Become a member today and enjoy unlimited access to our gym and facilities.
CTA
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Health Sector - CTA Microcopy
Lost in the game? Visit our FAQ section 📚 for quick solutions. 🆘
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Game file corrupted. 📁 Reinstall the game to fix the issue.
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Game maintenance scheduled. 🧰 We'll be back stronger than ever!
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You’ve got the ideas, we’ve got the domains.
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Power up your character! 💥 Limited-time boosters available now. ⚡
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Don't just play, win big - explore our jackpot events. 💰
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Please complete the event creation process and publish it to start sharing the event
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Nourish Your Body, Fuel Your Life: Experience the Power of Healthy Eating!
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Great, let's change the subject. What's on your mind?
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Imported item 183
Game data not found. 🕵️ Clear cache or reinstall the app.
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SIUUUU! Ronaldo did it again! Watch all the Ronaldo and the devils actions at one place, with real match analysis and all the latest updates.
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Imported item 148
User name or email doesn’t exist.
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Imported item 227
Rumor has it, a new game mode is coming soon. Stay tuned! 🕒
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Oops, it looks like this page got lost in cyberspace. Please try a different page.
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Imported item 71
Oops! It looks like you are not eligible to participate in this tournament. Please review the tournament rules for eligibility requirements.
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e-Sports - Error
End date should be equal or after the today's date
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Imported item 53
Get in on the Action 🎮
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⚠️ Your account hasn’t been confirmed yet.
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Start by selecting task! You can begin scheduling tasks by selecting tasks from dropdown above
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Generic - Information
Something unexpected happened! And we cannot resume your last session. We are extremely sorry about that!
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Well done! Your settings have been updated successfully.
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Imported item 70
Upgrade your membership to premium and get access to exclusive amenities.
CTA
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Health Sector - CTA Microcopy
The password you entered is too weak. Please use a stronger password
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Health Sector - Error Microcopy
Please enter a valid e-mail to continue
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Imported item 222
Unfortunately it's us, we are unable to recover your last session!
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Imported item 207
The event you are trying to access does not exist
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This task cannot be launched due to unknown reason(s)
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Server down for maintenance. 🛠️ We'll be back soon!
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Level up your strategy game with our in-depth tutorials. 📚
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irst place secured! 🥇 You're the champion.
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Please be respectful of other members and keep noise levels to a minimum while in the gym.
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Health Sector - Alert Microcopy
Discover In-Game Rewards 🎁
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Warning: Boss battle ⚔️ incoming! Assemble your team for epic showdowns.
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Start Your Gaming Adventure Today 🚀
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Great! This event has been shared with selected candidates
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Are you ready for a new kind of reality? Our Metaverse solutions offer endless possibilities for engagement and interaction.
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Social Media - Promotion Prompt
Fuel Your Body with Nutritious Delight: Discover the Power of Healthy Eating!
Promotion
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Imported item 202
Please make sure the Start and/or End date are in the correct format
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Imported item 136
Your loan has been processed. The funds will be deposited into your account within 24 hours.
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Please make sure the input is valid and in the correct format
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Drive More Traffic to Your Website with Our Promotional Solutions
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Winning spree! 🌟 Your team is unstoppable.
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Generic - Success
Skip the checkout queue. And get groceries straight to your address per month!
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Imported item 152
This profile does not exist in our database. Please create your account to proceed.
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Thank you for booking your appointment. We look forward to seeing you soon.
Confirmation
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Health Sector - Confirmation Microcopy
Victory! 🏆 You've conquered the level!
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Authentication failed. 🔒 Ensure your login credentials are correct.
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Join the conversation! Follow us on social media for the latest updates, news, and giveaways.
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e-Sports - CTA
Look out for an e-mail from us to verify and activate your account
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Image upload failed: Please try again later or select a different image.
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Add backup payment method
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Imported item 11
Earn Prestigious Achievements 🏅
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Account not verified. 📧 Verify your email to continue.
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Unleash your inner hero with our legendary skins collection. 🦸♂️
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The username and password don’t match.
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Imported item 224
You made the list… here is your 10% coupon
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Imported item 242
👋 Hey there! Here is your daily roundup
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Join our gaming community and connect with fellow players worldwide. 🌐
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😥 Aww man! Flight cancelled due to bad weather!
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The event you are trying to access is already completed
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Your card is not accepted for this type of transaction. Please try using a different card or contact your bank for more information.
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Dive into Immersive Storytelling 📖
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This candidate has already been added to this event
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Imported item 181
Configure your timezone settings in your profile settings page.
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Success! Your payment has been processed and your order is on its way.
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You did it! 🤗 Celebrate your triumph.
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Event name is invalid, make sure it is in correct format
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In this section, I am gonna share some quick tips, exercises to undertake and ofcourse, some great copywriters and products with better microcopies to follow for inspirations.
Microcopies are important in any type of product. But writing these small & direct snippets of text requires certain steps to follow.
Here I have shared few tips that allowed me to write better copies for the products that I've designed.
Highlight Benefits
Focus on how your product or service solves a problem or fulfills a need for the user.
Empathy and Tone
Infuse empathy into your microcopies, showing understanding and support for users' challenges or needs. Tone should match the brand voice.
Use Action-Oriented Language
Encourage users to take action with verbs that prompt them to engage (e.g., "Discover," "Get Started," "Learn More").
Create Urgency (when appropriate)
Use phrases like "Limited time offer" or "Act now" to prompt immediate action without being overly pushy.
Visual Hierarchy
Use formatting techniques like bolding, bullet points, or color to draw attention to crucial information.
Know Your Audience
Understand who you're writing for; tailor your microcopy to their needs, tone, and preferences.
Clarity is Key
Keep it concise and crystal clear. Use simple language that's easily understood.
Anticipate User Questions
Address potential concerns or questions users might have proactively in your microcopy.
Review and Refine
Regularly review and refine your microcopies based on user feedback and analytics to improve their effectiveness.
Remove Friction
Simplify the language and eliminate jargon or unnecessary words that could confuse or deter users.
A/B Testing
Experiment with different wording or phrasing to identify what resonates best with your audience.
Optimize for Mobile
Given limited space on mobile screens, ensure your microcopy is concise and impactful, yet informative.
Emphasize Value
Communicate the value proposition succinctly. Highlight what makes your product or service unique.
Personalization
Tailor microcopies where possible to reflect the user's preferences or past interactions to enhance engagement.
Test and Iterate
Continuously test different versions of microcopy to see what resonates best with your audience.
CTAs (Calls to Action)
Ensure your CTAs are clear, concise, and compelling, prompting users to take the desired action.
Accessibility
Make sure your microcopy is accessible to everyone, considering different reading levels and potential language barriers.
Be Consistent
Maintain a consistent tone and style across all microcopies for coherence and brand recognition.
Error Messages Matter
Craft helpful and empathetic error messages that guide users on how to fix the issue or provide clear next steps.
Contextual Relevance
Ensure your microcopy aligns with the user's current context or stage in their journey to make it more impactful.
Important tools every aspiring copywriter needs to know to start writing micorcopies
Pen/Pencil
Empathy
Cultural Sensitivity
Figma
Important tools every aspiring copywriter needs to know to start writing micorcopies
Yuval Keshtcher
Creator / UX Writing Hub
Madhumay Sinha
Gojek
Here are few exercises that should get you started with copywriting
