Microcopies:ย What is it?

Microcopies are small but direct snippets of text which are strategically placed through user interfaces, websites, mobile apps and physical products.

Purpose

Their main purpose is to fuel a better user experience by delivering clear and meaningful information to users in concise way.
Microcopies aim to, guide users, provide instructions, prompt their next action and based on their action give feedback back to user.

Despite their small size, microcopies play a crucial role in shaping user interaction, perception, and overall satisfaction with a product or service.

What does it look like?

These copies appear as button labels, error messages, tooltips, onboarding instructions, confirmation messages, or any other text element within a digital platform. (including this text as well)

They are crafted with precision, aiming to be informative, engaging, and aligned with the brand's tone and purpose.
Effective microcopies can guide users smoothly through a process, alleviate confusion, encourage action, and ultimately contribute to a positive user experience.

Microcopies:ย What is it?

Microcopies are small but direct snippets of text which are strategically placed through user interfaces, websites, mobile apps and physical products.

Purpose

Their main purpose is to fuel a better user experience by delivering clear and meaningful information to users in concise way.
Microcopies aim to, guide users, provide instructions, prompt their next action and based on their action give feedback back to user.

Despite their small size, microcopies play a crucial role in shaping user interaction, perception, and overall satisfaction with a product or service.

Shape & Form

These copies appear as button labels, error messages, tooltips, onboarding instructions, confirmation messages, or any other text element within a digital platform.

They are crafted with precision, aiming to be informative, engaging, and aligned with the brand's tone and purpose.
Effective microcopies can guide users smoothly through a process, alleviate confusion, encourage action, and ultimately contribute to a positive user experience.

About Microcopy Archive

This free ultimate design writing reference tool is specifically built for Product Designer, UI/UX Designers, Copywriters.

โ€
It is an open-source database which contains snapshots from products from a variety of genres and platforms and how they are using microcopies in various contexts.
To make it truly community-owned, it also hosts collection of interesting design copies shared by various users, which you can use in your own projects.
You can filter copies based on various categories and see what makes sense to you.

Best of all the whole archive is regularly updated with newer products and is completely free and is devoid of advertisements, popups and other modern web bloat.

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Promotion
Information
Help
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CTA
Confirmation
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Showing 02 Copies

Thank you! Your submission has been received!
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This is not what we intended or expected. So can we take a step back and try again?

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Imported item 179

Warning: Your account is low on funds. Please top up your balance to continue participating in upcoming tournaments.

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e-Sports - Alert

Please enter a valid e-mail to continue

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Imported item 225

Clean up at Aisle @ Home Yes you heard it right! No more aisle watching because, we are delivering your groceries at your doorstep.

Promotion

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Imported item 236

Register now for our upcoming fitness challenge and take your training to the next level.

CTA

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Health Sector - CTA Microcopy

Access denied. ๐Ÿšซ Make sure you have the necessary permissions.

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Generic - Error

Upcoming Flight cancelled! ...hmm, we should've seen it coming! Let's divide tasks between us! We'll book alternative flight for you with better seats, and You rest at our Corporate lounge!

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Imported item 226

See all the latest buildups, match recaps, and live match analysis from our experts. All of this, just a click away.

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Imported item 216

Please enter a valid end date

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Imported item 194

Success! Your team has been registered for the tournament. Gather your teammates and get ready to conquer the competition.

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e-Sports - Success

Great job! Your workout for the day is complete. Keep up the good work!

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Imported item 213

Payment failed. ๐Ÿ’ณ Review payment details and try again.

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Generic - Error

Success! Your registration for the tournament has been confirmed. Get ready to compete and showcase your skills!

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e-Sports - Success

The event you are trying to access is already completed

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Imported item 209

Letโ€™s take a night off from baby talks! And channel that energy into supporting <Team>. All the latest updates, scores and much more, just a click away.

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Imported item 187

Want to shop, just not in public? You got it! Use our mobile app and get your groceries at your doorstep in a blaze!

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Imported item 249

Join Our Thriving Gaming Community ๐ŸŒ

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Dont worry! We autosave! But cannot resume your last session, so you can choose to open last autosave or read about file recovery.

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Imported item 40

FREE DELIVERY! Well not exactly, but we are delivering groceries each month for monthly fee of $1

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Imported item 245

If you didnโ€™t mean to set your password, just ignore this email.

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Imported item 129

Conquer Boss Battles โš”๏ธ

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Streamline Your Business Operations with Our All-in-One CRM and Invoicing Solution

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Imported item 155

Elevate your brand with our Metaverse solutions. From virtual events to immersive experiences, we've got you covered.

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Social Media - Promotion Prompt

Book a consultation with a personal trainer today and get 50% off your first session.

CTA

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Health Sector - CTA Microcopy

Unable to load game data. ๐Ÿ”„ Refresh the page to continue.

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Generic - Error

Alert: The tournament rules have been updated. Make sure to review the changes before competing to avoid any disqualifications.

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e-Sports - Alert

Success is yours! ๐Ÿ’ซ Enjoy your winnings.

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Generic - Success

Exclusive In-App Content ๐ŸŽฎ

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Generic - Heading

Your class reservation has been confirmed. We'll see you in class!

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Health Sector - Confirmation Microcopy

Experience High-Quality Graphics ๐ŸŒŸ

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Generic - Heading

Hmm, that doesnโ€™t sound right? Wanna try again?

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Imported item 240

Your fitness assessment has been completed. Our trainer will provide you with a personalized workout plan.

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Health Sector - Confirmation Microcopy

Become a member today and enjoy unlimited access to our gym and facilities.

CTA

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Health Sector - CTA Microcopy

Lost in the game? Visit our FAQ section ๐Ÿ“š for quick solutions. ๐Ÿ†˜

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Game file corrupted. ๐Ÿ“ Reinstall the game to fix the issue.

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Generic - Error

Game maintenance scheduled. ๐Ÿงฐ We'll be back stronger than ever!

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Generic - Alert

Youโ€™ve got the ideas, weโ€™ve got the domains.

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Imported item 119

Power up your character! ๐Ÿ’ฅ Limited-time boosters available now. โšก

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Don't just play, win big - explore our jackpot events. ๐Ÿ’ฐ

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Generic - Promotion

Please complete the event creation process and publish it to start sharing the event

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Nourish Your Body, Fuel Your Life: Experience the Power of Healthy Eating!

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Imported item 223

Great, let's change the subject. What's on your mind?

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Imported item 183

Game data not found. ๐Ÿ•ต๏ธ Clear cache or reinstall the app.

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Generic - Error

SIUUUU! Ronaldo did it again! Watch all the Ronaldo and the devils actions at one place, with real match analysis and all the latest updates.

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Imported item 148

User name or email doesnโ€™t exist.

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Imported item 227

Rumor has it, a new game mode is coming soon. Stay tuned! ๐Ÿ•’

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Generic - Alert

Oops, it looks like this page got lost in cyberspace. Please try a different page.

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Imported item 71

Oops! It looks like you are not eligible to participate in this tournament. Please review the tournament rules for eligibility requirements.

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e-Sports - Error

End date should be equal or after the today's date

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Imported item 53

Get in on the Action ๐ŸŽฎ

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โš ๏ธ Your account hasnโ€™t been confirmed yet.

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Imported item 167

Start by selecting task! You can begin scheduling tasks by selecting tasks from dropdown above

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Generic - Information

Something unexpected happened! And we cannot resume your last session. We are extremely sorry about that!

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Imported item 208

Well done! Your settings have been updated successfully.

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Imported item 70

Upgrade your membership to premium and get access to exclusive amenities.

CTA

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Health Sector - CTA Microcopy

The password you entered is too weak. Please use a stronger password

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Health Sector - Error Microcopy

Please enter a valid e-mail to continue

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Imported item 222

Unfortunately it's us, we are unable to recover your last session!

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Imported item 207

The event you are trying to access does not exist

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Imported item 190

This task cannot be launched due to unknown reason(s)

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Imported item 100

Server down for maintenance. ๐Ÿ› ๏ธ We'll be back soon!

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Generic - Error

Level up your strategy game with our in-depth tutorials. ๐Ÿ“š

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Generic - Promotion

irst place secured! ๐Ÿฅ‡ You're the champion.

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Generic - Success

Please be respectful of other members and keep noise levels to a minimum while in the gym.

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Health Sector - Alert Microcopy

Discover In-Game Rewards ๐ŸŽ

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Warning: Boss battle โš”๏ธ incoming! Assemble your team for epic showdowns.

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Start Your Gaming Adventure Today ๐Ÿš€

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Great! This event has been shared with selected candidates

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Imported item 232

Are you ready for a new kind of reality? Our Metaverse solutions offer endless possibilities for engagement and interaction.

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Social Media - Promotion Prompt

Fuel Your Body with Nutritious Delight: Discover the Power of Healthy Eating!

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Imported item 202

Please make sure the Start and/or End date are in the correct format

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Imported item 136

Your loan has been processed. The funds will be deposited into your account within 24 hours.

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Please make sure the input is valid and in the correct format

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Imported item 110

Drive More Traffic to Your Website with Our Promotional Solutions

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Imported item 49

Winning spree! ๐ŸŒŸ Your team is unstoppable.

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Generic - Success

Skip the checkout queue. And get groceries straight to your address per month!

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Imported item 152

This profile does not exist in our database. Please create your account to proceed.

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Imported item 6

Thank you for booking your appointment. We look forward to seeing you soon.

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Health Sector - Confirmation Microcopy

Victory! ๐Ÿ† You've conquered the level!

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Generic - Success

Authentication failed. ๐Ÿ”’ Ensure your login credentials are correct.

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Join the conversation! Follow us on social media for the latest updates, news, and giveaways.

CTA

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e-Sports - CTA

Look out for an e-mail from us to verify and activate your account

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Imported item 74

Image upload failed: Please try again later or select a different image.

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Imported item 134

Add backup payment method

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Imported item 11

Earn Prestigious Achievements ๐Ÿ…

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Account not verified. ๐Ÿ“ง Verify your email to continue.

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Unleash your inner hero with our legendary skins collection. ๐Ÿฆธโ€โ™‚๏ธ

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The username and password donโ€™t match.

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Imported item 224

You made the listโ€ฆ here is your 10% coupon

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Imported item 242

๐Ÿ‘‹ Hey there! Here is your daily roundup

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Join our gaming community and connect with fellow players worldwide. ๐ŸŒ

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Generic - Promotion

๐Ÿ˜ฅ Aww man! Flight cancelled due to bad weather!

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Imported item 59

The event you are trying to access is already completed

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Imported item 172

Your card is not accepted for this type of transaction. Please try using a different card or contact your bank for more information.

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Generic - Alert

Dive into Immersive Storytelling ๐Ÿ“–

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This candidate has already been added to this event

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Imported item 181

Configure your timezone settings in your profile settings page.

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Imported item 28

Success! Your payment has been processed and your order is on its way.

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Imported item 21

You did it! ๐Ÿค— Celebrate your triumph.

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Event name is invalid, make sure it is in correct format

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Imported item 95

Microcopies:ย How to write

In this section, I am gonna share some quick tips, exercises to undertake and ofcourse, some great copywriters and products with better microcopies to follow for inspirations.

Quick Tips

Microcopies are important in any type of product. But writing these small & direct snippets of text requires certain steps to follow.
Here I have shared few tips that allowed me to write better copies for the products that I've designed.

Visual Hierarchy

Use formatting techniques like bolding, bullet points, or color to draw attention to crucial information.

Clarity is Key

Keep it concise and crystal clear. Use simple language that's easily understood.

CTAs (Calls to Action)

Ensure your CTAs are clear, concise, and compelling, prompting users to take the desired action.

A/B Testing

Experiment with different wording or phrasing to identify what resonates best with your audience.

Personalization

Tailor microcopies where possible to reflect the user's preferences or past interactions to enhance engagement.

Be Consistent

Maintain a consistent tone and style across all microcopies for coherence and brand recognition.

Emphasize Value

Communicate the value proposition succinctly. Highlight what makes your product or service unique.

Optimize for Mobile

Given limited space on mobile screens, ensure your microcopy is concise and impactful, yet informative.

Error Messages Matter

Craft helpful and empathetic error messages that guide users on how to fix the issue or provide clear next steps.

Test and Iterate

Continuously test different versions of microcopy to see what resonates best with your audience.

Anticipate User Questions

Address potential concerns or questions users might have proactively in your microcopy.

Empathy and Tone

Infuse empathy into your microcopies, showing understanding and support for users' challenges or needs. Tone should match the brand voice.

Use Action-Oriented Language

Encourage users to take action with verbs that prompt them to engage (e.g., "Discover," "Get Started," "Learn More").

Highlight Benefits

Focus on how your product or service solves a problem or fulfills a need for the user.

Remove Friction

Simplify the language and eliminate jargon or unnecessary words that could confuse or deter users.

Accessibility

Make sure your microcopy is accessible to everyone, considering different reading levels and potential language barriers.

Create Urgency (when appropriate)

Use phrases like "Limited time offer" or "Act now" to prompt immediate action without being overly pushy.

Know Your Audience

Understand who you're writing for; tailor your microcopy to their needs, tone, and preferences.

Contextual Relevance

Ensure your microcopy aligns with the user's current context or stage in their journey to make it more impactful.

Review and Refine

Regularly review and refine your microcopies based on user feedback and analytics to improve their effectiveness.

Tools to use

Important tools every aspiring copywriter needs to know to start writing micorcopies

Pen/Pencil

Empathy

Cultural Sensitivity

Figma

Top Copywriters to follow

Important tools every aspiring copywriter needs to know to start writing micorcopies

Yuval Keshtcher

Creator / UX Writing Hub

Madhumay Sinha

Gojek
About Microcopy Archive

This free ultimate design writing reference tool is specifically built for Product Designer, UI/UX Designers, Copywriters.
โ€
It is an open-source database which contains snapshots from products from a variety of genres and platforms and how they are using microcopies in various contexts.

To make it truly community-owned, it also hosts collection of interesting design copies shared by various users, which you can use in your own projects.
You can filter copies based on various categories and see what makes sense to you.

Best of all the whole archive is regularly updated with newer products and is completely free and is devoid of advertisements, popups and other modern web bloat.

Got something to contribute?

Used some product lately with interesting design copies or, have you written any interesting copies to be shared with our community.
Use the button on right to contribute and help me build this archive.

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