Microcopies: What is it?

Microcopies are small but direct snippets of text which are strategically placed through user interfaces, websites, mobile apps and physical products.

Purpose

Their main purpose is to fuel a better user experience by delivering clear and meaningful information to users in concise way.
Microcopies aim to, guide users, provide instructions, prompt their next action and based on their action give feedback back to user.

Despite their small size, microcopies play a crucial role in shaping user interaction, perception, and overall satisfaction with a product or service.

What does it look like?

These copies appear as button labels, error messages, tooltips, onboarding instructions, confirmation messages, or any other text element within a digital platform. (including this text as well)

They are crafted with precision, aiming to be informative, engaging, and aligned with the brand's tone and purpose.
Effective microcopies can guide users smoothly through a process, alleviate confusion, encourage action, and ultimately contribute to a positive user experience.

Microcopies: What is it?

Microcopies are small but direct snippets of text which are strategically placed through user interfaces, websites, mobile apps and physical products.

Purpose

Their main purpose is to fuel a better user experience by delivering clear and meaningful information to users in concise way.
Microcopies aim to, guide users, provide instructions, prompt their next action and based on their action give feedback back to user.

Despite their small size, microcopies play a crucial role in shaping user interaction, perception, and overall satisfaction with a product or service.

Shape & Form

These copies appear as button labels, error messages, tooltips, onboarding instructions, confirmation messages, or any other text element within a digital platform.

They are crafted with precision, aiming to be informative, engaging, and aligned with the brand's tone and purpose.
Effective microcopies can guide users smoothly through a process, alleviate confusion, encourage action, and ultimately contribute to a positive user experience.

About Microcopy Archive

This free ultimate design writing reference tool is specifically built for Product Designer, UI/UX Designers, Copywriters.

It is an open-source database which contains snapshots from products from a variety of genres and platforms and how they are using microcopies in various contexts.
To make it truly community-owned, it also hosts collection of interesting design copies shared by various users, which you can use in your own projects.
You can filter copies based on various categories and see what makes sense to you.

Best of all the whole archive is regularly updated with newer products and is completely free and is devoid of advertisements, popups and other modern web bloat.

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Showing 02 Copies

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Earn rewards: Earn rewards for using the app, such as cash back or points.

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Look out for an e-mail from us with instructions on how to reset your password!

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Imported item 186

Error: Something went unexpectedly. Please refresh to continue

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Generic Error

Please define a name for this event

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Imported item 89

Please fill in at least one field

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Imported item 241

Image upload failed: Please try again later or select a different image.

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Imported item 134

You can create new tasks and add them to the task library.

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Generic - Information

Elevate your brand with our Metaverse solutions. From virtual events to immersive experiences, we've got you covered.

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Social Media - Promotion Prompt

Warning: Your account is low on funds. Please top up your balance to continue participating in upcoming tournaments.

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e-Sports - Alert

Server overload! ⚙️ Please wait a moment and try reconnecting.

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Clean up at Aisle @ Home Yes you heard it right! No more aisle watching because, we are delivering your groceries at your doorstep.

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Imported item 97

Stay Connected with Friends and Family Anytime, Anywhere with Our Secure Messaging and Video Call App

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Imported item 98

Congratulations! Your payment has been successfully processed. You are now officially registered for the tournament.

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e-Sports - Confirmation

The password you entered is too weak. Please use a stronger password

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Health Sector - Error Microcopy

Fuel Your Body with Nutritious Delight: Discover the Power of Healthy Eating!

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Imported item 202

"Error: The game server is currently down for maintenance. We apologize for the inconvenience and will have it back up as soon as possible.

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e-Sports - Error

Dont worry! We autosave! But cannot resume your last session, so you can choose to open last autosave or read about file recovery.

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Alert: Server issues resolved. Thanks for your patience, gamers! 🙏

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Streamline Your Business Operations: Empower Your Technology with Cutting-Edge Solutions

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⚠️ Your account hasn’t been confirmed yet.

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Imported item 167

Great! The password was changed successfully. Use the new password next time you log in

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Oops! It looks like we can't proceed without proper authorization. Please make sure you have the necessary permissions and try again.

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Imported item 118

Make sure Event schedule is equal or bigger than all the task schedules

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Please add and define atleast one task to continue

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Imported item 221

Oops, it looks like this page got lost in cyberspace. Please try a different page.

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Imported item 71

Reloading the page will delete all the unsaved changes. We recommend saving all the changes before proceeding. Do you still want to reload the page?

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..zZz...Are we sure we are writing correct E-mail ID?

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Imported item 185

Last name is invalid, make sure it is in correct format

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Imported item 195

Error syncing progress. 🔄 Try logging out and back in.

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You can either view active events, or get started with a new event

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Success! Your event has been deleted succesfully

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Imported item 20

Alert: There has been a security breach. Please change your password immediately to ensure the safety of your account.

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e-Sports - Alert

Get the VIP treatment with exclusive in-game perks. 🌟

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A win for the ages! 🏰 You're the conqueror.

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Alert: The system has detected a potential security threat. Please update your password.

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Imported item 198

Ughh! It's THAT time of the month again! Fret not! We are taking care of this by delivering your groceries at your doorstep per month!

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Imported item 7

Warning: improper use of equipment may result in injury. Please follow the instructions carefully

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Health Sector - Alert Microcopy

Success! Your account has been successfully verified. Enjoy uninterrupted access to all our features and tournaments.

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e-Sports - Confirmation

This was not supposed to happen. Please refresh to continue

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Imported item 122

Your insurance policy has been activated. You are now covered for any eligible events.

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We’ll just use this to follow up if needed. No spam, promise.

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This profile already exists. Please recheck or Signup via the same E-mail ID

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Imported item 63

Schedule Task! Please select the task type and schedule/align assessors with candidates mentioned below

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Generic - Information

Hey! mistakes happen. Let’s try again with a different E-mail ID

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Drive More Traffic to Your Website with Our Promotional Solutions

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Your request cannot be processed at this time.

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Unleash your inner hero with our legendary skins collection. 🦸‍♂️

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Great news! Your score submission has been received and recorded. Keep up the great work!

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Candidate details with this e-mail already exists in our system

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Imported item 176

Transaction successful. Your funds have been transferred.

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Level up achieved! 🚀 Your skills are unmatched.

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Level Up Your Gaming Experience 🚀

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Don't miss the live stream! Exclusive sneak peeks 🕵️‍♀️ and giveaways. 🎁

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Learn a New Language with Our Interactive Online Courses and Native-Speaking Tutors

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Exclusive In-App Content 🎮

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Elevate your gaming experience with our premium subscriptions. 💎

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You agree to receive automated texts to confirm your phone number.

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Imported item 165

Network timeout. ⌛ Retry or check your network settings.

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Daily login rewards await! 🎁 Don't forget to claim your loot. 🤑

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Connect with friends and foes alike 🤝 – join our global gaming network. 🌐

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This was not supposed to happen. Please refresh to continue

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This candidate has already been added to this event

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See all the latest buildups, match recaps, and live match analysis from our experts. All of this, just a click away.

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Upgrade your gaming arsenal! Shop now for the latest gaming gear and accessories to level up your gameplay.

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Compete in Tournaments 🏆

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Fret not! We gotchu! All the latest development in FIFA Worldcup 2022 is just a click away!

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Apologies for the inconvenience! We’ll be back within the hour.

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SIUUUU! Ronaldo did it again! Watch all the Ronaldo and the devils actions at one place, with real match analysis and all the latest updates.

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We’ll call or text you to confirm your number. Standard message and data rates apply.

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Error: Authentication timeout. ⌛ Re-login to continue.

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Ready to take your business to the next level? Our Metaverse solutions offer a cutting-edge approach to digital engagement. Let us help you stand out.

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Social Media - Promotion Prompt

Don't miss out on the future of digital engagement. Our Metaverse solutions offer a seamless, immersive experience for your customers

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Social Media - Promotion Prompt

Error: Problem in setting this event’s date/time. Please refresh to try again

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Generic Error

Oops! The page you are looking for could not be found. Please check the URL or return to the homepage

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e-Sports - Error

Umm, This isn't it! Would you like to try again?

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Well done! Your settings have been updated successfully.

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Great news! Your score has been submitted successfully. Keep up the good work and aim for the top of the leaderboard!

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e-Sports - Success

Your account has been locked due to too many failed login attempts. Please contact customer support for assistance.

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Health Sector - Error Microcopy

To book an appointment, click on the 'Book Now' button and select a date and time.

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Health Sector - Instructional Microcopy

Please enter a valid end date

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Imported item 194

Incredible skill! 🤯 Your reflexes are on point.

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Hmm… that email doesn't look valid

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Imported item 145

Need quick updates for today’s game? Then let’s click away, all the sports updates, including real-time score updates, just a touch away!

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😥 Aww man! Flight cancelled due to bad weather!

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Master the Art of Strategy 🧙‍♂️

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We will send you a link where you can change your password.

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Imported item 184

Double XP weekend is live! 🌆 Time to grind and level up! 🔝

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E-mail ID is invalid, make sure it is in correct format

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To learn more about a particular health condition, click on the condition name for more information.

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Health Sector - Instructional Microcopy

Whoops! That’s not right! 👀 This is not what we intended or expected. So can we take a step back and try again?

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Confirmed! Your sponsorship request has been approved. Welcome to our partnership program!

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Preview your task in a new tab.

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The weight you entered is too heavy. Please adjust the weight and try again.

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Health Sector - Error Microcopy

Did you saw that ludicrous display last night? If not, then let’s catch you up! All the updates, controversies and future plans just a click away.

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Stay Organized and Productive with Our User-Friendly Project Management Tool

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Now that tasks has been added. Let’s define some basic details about the event.

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Please save all the changes before navigating elsewhere otherwise changes will be lost. Do you still want to navigate elsewhere?

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Event description is invalid, make sure it is in correct format

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Get alerts: Receive alerts when you're nearing your spending limits or when you've made a large purchase.

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We don't wanna login into someone else's account, now would be? Let's try again!

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Microcopies: How to write

In this section, I am gonna share some quick tips, exercises to undertake and ofcourse, some great copywriters and products with better microcopies to follow for inspirations.

Quick Tips

Microcopies are important in any type of product. But writing these small & direct snippets of text requires certain steps to follow.
Here I have shared few tips that allowed me to write better copies for the products that I've designed.

Remove Friction

Simplify the language and eliminate jargon or unnecessary words that could confuse or deter users.

CTAs (Calls to Action)

Ensure your CTAs are clear, concise, and compelling, prompting users to take the desired action.

Personalization

Tailor microcopies where possible to reflect the user's preferences or past interactions to enhance engagement.

Error Messages Matter

Craft helpful and empathetic error messages that guide users on how to fix the issue or provide clear next steps.

Clarity is Key

Keep it concise and crystal clear. Use simple language that's easily understood.

Review and Refine

Regularly review and refine your microcopies based on user feedback and analytics to improve their effectiveness.

Highlight Benefits

Focus on how your product or service solves a problem or fulfills a need for the user.

Optimize for Mobile

Given limited space on mobile screens, ensure your microcopy is concise and impactful, yet informative.

Create Urgency (when appropriate)

Use phrases like "Limited time offer" or "Act now" to prompt immediate action without being overly pushy.

Emphasize Value

Communicate the value proposition succinctly. Highlight what makes your product or service unique.

Be Consistent

Maintain a consistent tone and style across all microcopies for coherence and brand recognition.

Contextual Relevance

Ensure your microcopy aligns with the user's current context or stage in their journey to make it more impactful.

Test and Iterate

Continuously test different versions of microcopy to see what resonates best with your audience.

Anticipate User Questions

Address potential concerns or questions users might have proactively in your microcopy.

Accessibility

Make sure your microcopy is accessible to everyone, considering different reading levels and potential language barriers.

Empathy and Tone

Infuse empathy into your microcopies, showing understanding and support for users' challenges or needs. Tone should match the brand voice.

Know Your Audience

Understand who you're writing for; tailor your microcopy to their needs, tone, and preferences.

Visual Hierarchy

Use formatting techniques like bolding, bullet points, or color to draw attention to crucial information.

Use Action-Oriented Language

Encourage users to take action with verbs that prompt them to engage (e.g., "Discover," "Get Started," "Learn More").

A/B Testing

Experiment with different wording or phrasing to identify what resonates best with your audience.

Tools to use

Important tools every aspiring copywriter needs to know to start writing micorcopies

Pen/Pencil

Empathy

Cultural Sensitivity

Figma

Top Copywriters to follow

Important tools every aspiring copywriter needs to know to start writing micorcopies

Yuval Keshtcher

Creator / UX Writing Hub

Madhumay Sinha

Gojek
About Microcopy Archive

This free ultimate design writing reference tool is specifically built for Product Designer, UI/UX Designers, Copywriters.
It is an open-source database which contains snapshots from products from a variety of genres and platforms and how they are using microcopies in various contexts.

To make it truly community-owned, it also hosts collection of interesting design copies shared by various users, which you can use in your own projects.
You can filter copies based on various categories and see what makes sense to you.

Best of all the whole archive is regularly updated with newer products and is completely free and is devoid of advertisements, popups and other modern web bloat.

Got something to contribute?

Used some product lately with interesting design copies or, have you written any interesting copies to be shared with our community.
Use the button on right to contribute and help me build this archive.

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