Microcopies are small but direct snippets of text which are strategically placed through user interfaces, websites, mobile apps and physical products.
Their main purpose is to fuel a better user experience by delivering clear and meaningful information to users in concise way.
Microcopies aim to, guide users, provide instructions, prompt their next action and based on their action give feedback back to user.
Despite their small size, microcopies play a crucial role in shaping user interaction, perception, and overall satisfaction with a product or service.
These copies appear as button labels, error messages, tooltips, onboarding instructions, confirmation messages, or any other text element within a digital platform.
They are crafted with precision, aiming to be informative, engaging, and aligned with the brand's tone and purpose.
Effective microcopies can guide users smoothly through a process, alleviate confusion, encourage action, and ultimately contribute to a positive user experience.
This free ultimate design writing reference tool is specifically built for Product Designer, UI/UX Designers, Copywriters.
โIt is an open-source database which contains snapshots from products from a variety of genres and platforms and how they are using microcopies in various contexts.
To make it truly community-owned, it also hosts collection of interesting design copies shared by various users, which you can use in your own projects.
You can filter copies based on various categories and see what makes sense to you.
Best of all the whole archive is regularly updated with newer products and is completely free and is devoid of advertisements, popups and other modern web bloat.
Whoops! Maybe it's your fault, maybe it's ours, who's to say. Let's try again!
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It looks like someone messed up Unfortunately it's us, we are unable to recover your last session!
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404 Error: The page you requested could not be found. Looks like you've taken a wrong turn, let's get you back on track.
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We will send you a link where you can change your password.
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The class you selected is already full. Please choose another class or try again later.
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Health Sector - Error Microcopy
Your tax return has been processed. Your refund will be deposited into your account within 24 hours.
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Your account information has been updated. Thank you for keeping your information up to date.
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Health Sector - Confirmation Microcopy
Your mortgage has been approved. We will contact you shortly to confirm the details.
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Error: Insufficient funds. ๐ฐ Top up your account to make purchases.
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Keep it up! ๐ดโโ๏ธ More success awaits.
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Great job! ๐ฎ You're a gaming superstar.
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....softwares, am i right? Let's skip the delay and go back to where we were
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Access Denied You donโt have an authorisation to view this page at this time.
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Imported item 139
Please be mindful of other members and maintain proper social distancing while in the gym.
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Health Sector - Alert Microcopy
Sign up for our newsletter and receive a free workout guide.
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Health Sector - CTA Microcopy
Awesome! Your feedback has been received and will be reviewed by our team.
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Grab your friends and embark on co-op adventures today! ๐ซ
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Customize your gaming space with our themed backgrounds. ๐จ
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Opt in for our new delivery services that brings the same Walmart experience directly at your home...for a small fee!
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Your account has been locked due to too many failed login attempts. Please contact customer support for assistance.
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Health Sector - Error Microcopy
Skip the checkout queue. And get groceries straight to your address per month!
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Smart, simple online accounting software for small business.
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Achievement unlocked! ๐ Congrats on your latest gaming milestone!
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Congratulations! ๐ฅณ You've unlocked a rare item.
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Reminder: Your subscription is about to expire. Renew your subscription to continue accessing the service.
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Stay Connected with Gamers Worldwide ๐
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Oops! Something went wrong. Please try again later and contact our support team if the issue persists.
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Event description is invalid, make sure it is in correct format
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Error: Please save the details for this task to continue forward
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Preview your task in a new tab.
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Please define a name for this event
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The page you are looking for seems to have taken a coffee break. Please try another page.
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Want to stand out? Check out our new character customization options. ๐ฅ
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Dive into epic adventures with our latest game releases. ๐
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Victory dance time! ๐ Celebrate your win.
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Invalid input detected. โ Please enter valid information.
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Error syncing progress. ๐ Try logging out and back in.
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For creation of Interviews and Group Discussions, you will be redirected towards Interview Platform. Would you like to continue with the action?
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Get in Shape with Our Customizable Workout Plans and Healthy Meal Delivery Service.
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Please fill in at least one field
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Your transaction has timed out. Please try again.
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To refill your prescription, log in to your account and select the medication you need.
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Health Sector - Instructional Microcopy
Please make sure the password is valid and in the correct format
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Early bird gets the loot! Be the first to claim exclusive items. ๐ฆ
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Oops! Your internet connection seems to be unstable. Please check your network connection and try again.
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e-Sports - Error
Login Failed. Please check provided details and try again
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Join now to get your first month free!
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Health Sector - CTA Microcopy
Error: You have reached the maximum number of team members allowed. Please remove a member before adding a new one.
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Verification of 2 password fields failed
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Want to shop, just not in public? You got it! Use our mobile app and get your groceries at your doorstep in a blaze!
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Daily login rewards await! ๐ Don't forget to claim your loot. ๐ค
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Your free trial membership has been activated. Enjoy unlimited access to our facilities.
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Health Sector - Confirmation Microcopy
Notice: Your account has been locked due to multiple failed login attempts. Please contact support.
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This was not supposed to happen. Please refresh to continue
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Get the VIP treatment with exclusive in-game perks. ๐
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Compete in Tournaments ๐
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Create budgets: Create budgets and track your spending against them.
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Earn rewards: Earn rewards for using the app, such as cash back or points.
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Reminder: proper form is essential to avoid injury during exercise. Please ask a trainer for assistance if needed.
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Health Sector - Alert Microcopy
Warning: improper use of equipment may result in injury. Please follow the instructions carefully
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Health Sector - Alert Microcopy
Warning: lifting weights beyond your capability may result in injury. Please use appropriate weights
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Health Sector - Alert Microcopy
SIUUUU! Ronaldo did it again! Watch all the Ronaldo and the devils actions at one place, with real match analysis and all the latest updates.
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Confirmed! Your sponsorship request has been approved. Welcome to our partnership program!
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Confirmed! You have successfully joined the team for the upcoming match. Good luck in your gaming endeavors!
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e-Sports - Confirmation
Access restricted in your region. ๐ Check our region policy for details.
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Seems like weather has different plan for us! Your upcoming flight has been cancelled. But fear not, we are working on providing best services to you.
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Alert: A critical bug has been identified in the game client. Please update your client to the latest version to avoid any issues during gameplay.
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The event you are trying to access does not exist
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Clean up at Aisle @ Home Yes you heard it right! No more aisle watching because, we are delivering your groceries at your doorstep.
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Fret not! We gotchu! All the latest development in FIFA Worldcup 2022 is just a click away!
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You're on fire! ๐ฅ Keep up the winning streak.
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Stay Organized and Productive with Our User-Friendly Project Management Tool
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Error: Problem in setting this eventโs date/time. Please refresh to try again
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Be the first to know! Subscribe to our newsletter ๐ฌ for exclusive updates. ๐
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Start date should be before or equal to the end date
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Never miss a beat - subscribe to our newsletter for surprises! ๐
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Elevate Your Travel Experience with Our Luxury Vacation Rentals and Personalized Itineraries
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Alert: There has been a security breach. Please change your password immediately to ensure the safety of your account.
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Stay up-to-date: Stay up-to-date on the latest features and promotions by signing up for email updates.
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You've earned it! ๐ Claim your reward now.
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Track your spending: Stay on top of your finances by tracking your spending in real time.
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Sign up for our newsletter to receive the latest health tips and news delivered to your inbox.
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Health Sector - Instructional Microcopy
Groceries, straight to your home. Subscribe for a nominal fee of dollar per month and get your groceries straight to your home.
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Sorry, we couldn't find the page you were looking for. Please navigate back to the homepage or try using our search bar.
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Earn while you play! Participate in our in-game events for rewards. ๐
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Caution: You are about to delete important data. Confirm your action before proceeding.
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Sorry, the page you're looking for can't be found. It may have been moved or deleted. Try checking the URL or using the search bar to find what you're looking for.
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Make sure it's at least 8 characters
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Important notice: The prize pool for the upcoming tournament has been increased. Don't miss out on the chance to win bigger rewards!
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Boost Your Skills and Stats โฌ๏ธ
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First name is invalid, make sure it is in correct format
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You will receive an email to confirm your decision.
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You agree to receive automated texts to confirm your phone number.
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Drive More Traffic to Your Website Today!
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Game crashed unexpectedly. ๐น๏ธ Our team is investigating the issue.
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Confirmation: Your changes have been saved successfully.
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Attention all teams: The playoff brackets have been released. Check the website for your match assignments and be prepared to compete.
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Okay, Iโve cleared the slate for a fresh start. What can I help you explore now?
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Congratulations! Your team has been selected to participate in the championship round. Gear up and get ready for intense competition.
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Don't miss the live stream! Exclusive sneak peeks ๐ต๏ธโโ๏ธ and giveaways. ๐
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In this section, I am gonna share some quick tips, exercises to undertake and ofcourse, some great copywriters and products with better microcopies to follow for inspirations.
Microcopies are important in any type of product. But writing these small & direct snippets of text requires certain steps to follow.
Here I have shared few tips that allowed me to write better copies for the products that I've designed.
Know Your Audience
Understand who you're writing for; tailor your microcopy to their needs, tone, and preferences.
Error Messages Matter
Craft helpful and empathetic error messages that guide users on how to fix the issue or provide clear next steps.
Remove Friction
Simplify the language and eliminate jargon or unnecessary words that could confuse or deter users.
Use Action-Oriented Language
Encourage users to take action with verbs that prompt them to engage (e.g., "Discover," "Get Started," "Learn More").
Create Urgency (when appropriate)
Use phrases like "Limited time offer" or "Act now" to prompt immediate action without being overly pushy.
Empathy and Tone
Infuse empathy into your microcopies, showing understanding and support for users' challenges or needs. Tone should match the brand voice.
Contextual Relevance
Ensure your microcopy aligns with the user's current context or stage in their journey to make it more impactful.
Visual Hierarchy
Use formatting techniques like bolding, bullet points, or color to draw attention to crucial information.
Highlight Benefits
Focus on how your product or service solves a problem or fulfills a need for the user.
Optimize for Mobile
Given limited space on mobile screens, ensure your microcopy is concise and impactful, yet informative.
A/B Testing
Experiment with different wording or phrasing to identify what resonates best with your audience.
Anticipate User Questions
Address potential concerns or questions users might have proactively in your microcopy.
Review and Refine
Regularly review and refine your microcopies based on user feedback and analytics to improve their effectiveness.
Emphasize Value
Communicate the value proposition succinctly. Highlight what makes your product or service unique.
Personalization
Tailor microcopies where possible to reflect the user's preferences or past interactions to enhance engagement.
Be Consistent
Maintain a consistent tone and style across all microcopies for coherence and brand recognition.
Test and Iterate
Continuously test different versions of microcopy to see what resonates best with your audience.
CTAs (Calls to Action)
Ensure your CTAs are clear, concise, and compelling, prompting users to take the desired action.
Clarity is Key
Keep it concise and crystal clear. Use simple language that's easily understood.
Accessibility
Make sure your microcopy is accessible to everyone, considering different reading levels and potential language barriers.
Important tools every aspiring copywriter needs to know to start writing micorcopies
Pen/Pencil
Empathy
Cultural Sensitivity
Figma
Important tools every aspiring copywriter needs to know to start writing micorcopies
Here are few exercises that should get you started with copywriting